If you run a website, you need to follow these steps. if you don’t, you’re making the web, and the world, a worse place. And it’s your fault. Put another way, take some goddamn responsibility for what you unleash on the world.
How many times have you seen a website say “We’re not responsible for the content of our comments.”? I know that when you webmasters put that up on your sites, you’re trying to address your legal obligation. Well, let me tell you about your moral obligation: Hell yes, you are responsible. You absolutely are. When people are saying ruinously cruel things about each other, and you’re the person who made it possible, it’s 100% your fault. If you aren’t willing to be a grown-up about that, then that’s okay, but you’re not ready to have a web business. Businesses that run cruise ships have to buy life preservers. Companies that sell alcohol have to keep it away from kids. And people who make communities on the web have to moderate them.
You should have real humans dedicated to monitoring and responding to your community. One of the easiest ways to ensure valuable contributions on your site is to make people responsible by having dedicated, engaged, involved community moderators who have the power to delete comments and ban users (in the worst case) but also to answer questions and guide conversations for people who are unsure of appropriate behavior (in the best cases). Sites that do this, like MetaFilter and Stack Exchange sites (disclosure, I’m a proud board member of Stack Exchange) get good results. Those that don’t, don’t. If you can’t afford to invest the time or money in grooming and rewarding good community moderators? Then maybe don’t have comments. And keep in mind: You need lots of these moderators. The sites with the best communities have a really low ratio of community members to moderators.
You should have community policies about what is and isn’t acceptable behavior. Your community policy should be short, written in plain language, easily accessible, and phrased in flexible terms so people aren’t trying to nitpick the details of the rules when they break them. And then back them up with significant consequences when people break them: Either temporary or permanent bans on participation.
Your site should have accountable identities. No, people don’t have to use their real names, or log in with Google or Facebook or Twitter unless you want them to. But truly anonymous commenting often makes it really easy to have a pile of shit on your website, especially if you don’t have dedicated community moderators. When do newspapers publish anonymous sources? When the journalists know the actual identity and credibility of the person, and decide it is a public good to protect their identity. You may wish to follow the same principles, or you can embrace one of my favorite methods of identity: Persistent pseudonyms. Let users pick a handle that is attached to all of their contributions in a consistent way where other people can see what they’ve done on the site. Don’t make reputation a number or a score, make it an actual representation of the person’s behavior. And of course, if appropriate, don’t be afraid to attach people’s real names to their comments and contributions. But you’ll find “real” identities are no cure for assholes showing up in your comments if you aren’t following the rest of the principles described here.
You should have the technology to easily identify and stop bad behaviors. If you have a community that’s of decent size, it can be hard for even a sufficient number of moderators to read every single conversation thread. So a way for people to flag behavior that violates guidelines, and a simple set of tools for allowing moderators to respond quickly and appropriately, are a must-have so that people don’t get overwhelmed.
You should make a budget that supports having a good community, or you should find another line of work. Every single person who’s going to object to these ideas is going to talk about how they can’t afford to hire a community manager, or how it’s so expensive to develop good tools for managing comments. Okay, then save money by turning off your web server. Or enjoy your city where you presumably don’t want to pay for police because they’re so expensive.
Great gem and rare interview that Zuckerburg gave to The Business Insider awhile back BEFORE the movie started it’s distortion field effect on this $25 Billion dollar business started by a 19 year old over 2 weeks.
At first, employees at the new Ritz-Carlton downtown didn’t believe that a wealthy businessman named Sunshine Megatron had checked into the hotel for a long-term stay. Why would Megatron, who made millions selling offensive T-shirts through his website, www.tshirthell.com, be living in a Denver hotel?
And what was up with the name?
But it’s true. Megatron, 34, is the real deal and is indeed living in the Mile High City. He tells me as much when I first contact him via e-mail in late January, adding that he has recently swapped the Ritz for a $1.15 million condo he’d purchased in Curtis Park — which he suggests I come visit. That meet-up is pushed off, then pushed off again, thanks to Megatron’s busy, jetsetting schedule. “Hey…wanna fly out to Beverly Hills?” he writes me one day from Los Angeles. “I’ll put you up at the Four Seasons… The strippers are better here.” I decline that offer but accept one he sends two weeks later: “If you want to stop over at my studio for some Cristal and Cheez-Its, let me know.”
Megatron, dressed in jeans and a grungy flannel shirt, meets me at the door to his condo, which looks like a dance club. It’s massive and dim, with a bar in the corner and multiple landings suspended over a checkered-tile main floor, and it’s almost completely empty, aside from a bed and a desk in out-of-the-way nooks. He offers me a drink from the refrigerator, which is stocked with nothing but champagne. Cheez-Its are nowhere to be seen.
He wasn’t always Mr. Megatron, he explains, as we sip Cristal. He used to be Aaron Landau Schwarz, a Jersey boy with long, rock-star hair. Then, in 2001, he started making T-shirts sporting extremely distasteful sayings that he and his friends penned, like, “I Only Support Gay Marriage If Both Chicks Are Hot”; “I Beat Cancer (By Cancer I Mean Children)”; and “I Surfed the Tsunami 2004.” Shirts no one would want to buy…except for everyone on the Internet.
On his computer, Megatron pulls up www.tshirthell.com‘s daily sales over the past seven years. What started off as a dozen sales a day progressed to fifty, then reached into the hundreds. Now there are days when his transactions hit four digits.
In 2006 he decided that “Aaron Landau Schwarz” didn’t have enough pizzazz for someone with newfound millions. So he made another website, www.givemeaname.com, and left it up to his online fans to vote on a new one. He likes his new moniker, but it does have a downside. Like worrying about a lawsuit from the makers of the Transformers movie. Or seeing the disappointed looks on hotel concierges’ faces when they realize it’s not an alias for George Clooney. Or when “people think I’m a gay robot.”
I don’t ask about Mary-Kate and Ashley’s cease-and-desist order stemming from the shirt emblazoned with “I Fucked the Olsen Twins Before They Were Famous.” Or the time one of the death threats he often receives almost came true and he was rushed to the hospital because of an alleged poisoning. Instead I ask him what the hell he’s doing in Denver.
Megatron has no clue. After living in New York City and Las Vegas, he drove into town a few months ago and decided to stick around. Partly it was because he noticed this condo in local real estate listings. He often decides where he’s going to live based on a particular living space rather than a specific city. When you’re Sunshine Megatron and can hop on a plane whenever you want, things like state lines lose significance. Later, he elaborates in an e-mail: “I guess the main reason was the prospect of hanging out with Illuminati reptilians in the underground bases near the airport when the apocalypse happens.”
Megatron says he could bring a lot to this city. Maybe he’ll buy up the entire block around his studio and turn it into high-end houses. Maybe he’ll create a Denver-themed site now that he’s almost done with www.torsopants.com, a website launching next week selling “torso pants” and featuring dry humor instead of his distasteful slogans. (TorsoPants are T-shirts. Get it? It’s dry humor.)
Then again, he may not stick around long enough to do any of this. Megatron’s already souring on Denver’s cold snowy days, meager skyline and subpar strippers. He ought to be in Venice Beach, California, he says, pulling up online a multimillion-dollar property he found for sale there, one that overlooks the city’s canals.
It’s hard to argue with a canal, I admit, especially when the only thing flowing past his Denver windows are homeless drunks (his condo is located across the street from Denver’s shelters). Part of the problem, we decide, is that Megatron doesn’t know anything about his new home. So we came up with a plan. We’ll throw him on the mercy of Westword readers and let them propose activities that will help convince him to stay. Maybe Mr. Megatron will even hang out with the author of his favorite suggestion.
I’m optimistic as I get up to leave: Maybe he’ll stay. Then Denver will have its own Puff Daddy/Diddy, its own Donald Trump, one who’s slightly alcoholic, strangely anti-social and probably not quite right in the head. Who knows? He could even become mayor! But then, as Megatron walks me outside, reality hits — in the form of an apparent carjacking occurring in front of his house. We duck back inside as men chase one another around a car idling in the street, yelling about car keys and threatening to shoot each other. When the coast is clear, I venture outside and bid my host goodnight.
“So long, Sunshine,” I think. “We hardly knew you.”
The wine and web marketing expert Gary Vaynerchuk was canvassing on the streets of New York on Wednesday night: bringing the “Yes We Can” mantra to the web community.
The meetup, co-organized with Mashable, began as a cozy indoor networking affair. But with high volume levels inside, the group gleefully marched out to the street for an upbeat pep talk; a location much more suited to the themes of improvisation and resourcefulness.
The full video of the “sidewalk keynote” is posted below, courtesy of CenterNetworks. (Warning: contains strong language throughout.) Or skip to the “7 Points” below for our summary.
1. “Hustle” – improvise, be resourceful, do whatever it takes to care for your community. Tough times require creative solutions.
2. “Next 24 months are the biggest opportunity for social media” – social media is mature. “It’s a baby. But it’s mature. It’s a baby with a mustache.”
3. “Large companies will cut social media because they don’t understand it” – the longer the big players stay away from new web technologies, the greater the opportunity for new entrants.
4. “The new barrier to building a brand is your time, not your pocketbook” – nobody can stop you from starting a global media brand from your house; all you need is time.
5. “Telling main street about Twitter is a waste of time” – keep it quiet; knowledge of new web technologies is your competitive advantage.
6. “Take Your Money” – go to Google, type in the keywords in your space. Look at the ads next to the results: these are people who pay to market in your niche. Call them. Convince them to spend those dollars on you instead.
7. “Anything that gets eyeballs is monetizable” – 2500 unique visitors a day should be enough to live on.
Facebook Connect can now be instantly added to any blog (see video above).