28
Dec
2008

HOW TO: Market a Web Company in a Down Economy [Video]

Posted by Chris Beavers

The wine and web marketing expert Gary Vaynerchuk was canvassing on the streets of New York on Wednesday night: bringing the “Yes We Can” mantra to the web community.

The meetup, co-organized with Mashable, began as a cozy indoor networking affair. But with high volume levels inside, the group gleefully marched out to the street for an upbeat pep talk; a location much more suited to the themes of improvisation and resourcefulness.

Video: Staying Upbeat in a Down Market

The full video of the “sidewalk keynote” is posted below, courtesy of CenterNetworks. (Warning: contains strong language throughout.) Or skip to the “7 Points” below for our summary.

Gary’s 7 Points on a Social Media Upturn

1. “Hustle” – improvise, be resourceful, do whatever it takes to care for your community. Tough times require creative solutions.

2. “Next 24 months are the biggest opportunity for social media” – social media is mature. “It’s a baby. But it’s mature. It’s a baby with a mustache.”

3. “Large companies will cut social media because they don’t understand it” – the longer the big players stay away from new web technologies, the greater the opportunity for new entrants.

4. “The new barrier to building a brand is your time, not your pocketbook” – nobody can stop you from starting a global media brand from your house; all you need is time.

5. “Telling main street about Twitter is a waste of time” – keep it quiet; knowledge of new web technologies is your competitive advantage.

6. “Take Your Money” – go to Google, type in the keywords in your space. Look at the ads next to the results: these are people who pay to market in your niche. Call them. Convince them to spend those dollars on you instead.

7. “Anything that gets eyeballs is monetizable” – 2500 unique visitors a day should be enough to live on.

Posted in: Marketing
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28
Dec
2008

HOW TO: Add Facebook Connect to Your Blog in 8 Minutes

Posted by Chris Beavers

Facebook Connect can now be instantly added to any blog (see video above).

Posted in: Geekdom, Marketing
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21
Dec
2008

Setup Gmail IMAP in Apple Mail 3.0 (Leopard)

Posted by Chris Beavers
Please note that if you’re adding your Gmail address to Apple Mail 3.0 for the first time, your mail will be automatically configured for POP access. In order to configure IMAP, please follow these steps:

  1. Click Mail > Preferences….
  2. On the Accounts tab, click the + button to add a new account.
  3. Fill in the new window with the following information:
    • Full Name: [your name]
    • Email Address: your full email address [username@gmail.com, or username@your_domain.com for Google Apps users]
    • Password: your Gmail password
    • Important: please deselect the box next to ‘Automatically set up account‘
  4. Click Create.
  5. Fill in the following Incoming Mail Server information:
    • Account Type: Select IMAP
    • Incoming Mail Server: Change this to imap.gmail.com
    • User Name: your full email address [username@gmail.com, or username@your_domain.com for Google Apps users]
    • Password: your Gmail password
  6. Click Continue.
  7. Enter the following Outgoing Mail Server information:
    • Outgoing Mail Server: smtp.gmail.com
    • Use Authentication: selected
    • User Name: your full Gmail address [username@gmail.com, or username@your_domain.com for Google Apps users]
    • Password: your Gmail password
  8. Click Continue.
  9. Review your Account Summary, and click Create.
  10. Check our recommended client settings, and adjust your client’s settings as needed.

Properly sort Drafts, Deleted, and Sent mail in Apple Mail

Steps must be taken to ensure that any emails sent, saved as drafts, or deleted are properly identified by Gmail’s servers. After completing the IMAP setup steps for Apple Mail, instructing Mail is a few simple clicks away. Once your Gmail IMAP account is added to Mail, you’ll notice your [Gmail account] in the left sidebar.

  1. Highlight ‘[Gmail] Sent Mail’ in the sidebar and select ‘Mailbox’ (menu bar) > ‘Use This Mailbox For’ > ‘Sent’.
  2. Highlight ‘[Gmail] Drafts’ in the sidebar and select ‘Mailbox’ (menu bar) > ‘Use This Mailbox For’ > ‘Drafts’
  3. Highlight ‘[Gmail] Trash’ in the sidebar and select ‘Mailbox’ (menu bar) > ‘Use This Mailbox For’ > ‘Trash’
  4. Highlight ‘[Gmail] Spam’ in the sidebar and select ‘Mailbox’ (menu bar) > ‘Use This Mailbox For’ > ‘Junk’

Once properly configured, managing email from Apple Mail or the iPhone will be no different from managing emails within the Gmail web client – sent, drafts, trash, and junk properly sorted between your various email clients and web interface.

You’re done!

Posted in: Geekdom
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